Lawrence “Larry” Tenebaum sets the strategic direction and objectives of Smart Circle throughout the United States and internationally. In 1981, Larry started his direct sales business in Toronto, Canada, and grew and developed that product-based door-to-door business into today’s Smart Circle, a preeminent leader in face-to-face marketing and direct sales with an expansive network of independent corporate distributors. With steadfast determination and the support of a strong, experienced corporate team and partners, Larry continues to bring focus and leadership to Smart Circle.
Larry holds a Bachelor of Arts in History from York University in Toronto, Canada and lives in Newport Coast, California with his wife and children. Larry and his wife are avid volunteers and supporters of CASA of Orange County, as well as several other local and national charities.
Chief Executive Officer
As Chief Executive Officer, Michael Meryash ensures that Smart Circle’s strategic and tactical objectives are attained and that client expectations and capacities are fully analyzed and understood before campaign launch. Under Michael’s leadership, Smart Circle has become a leader in delivering customized face-to-face, vertically-integrated marketing solutions for Fortune 500 clients and emerging brands across various industries, including alternative energy and telecommunications. Michael has more than 25 years of business operations and development experience in the face-to-face marketing arena. Prior to joining the direct sales industry, Michael practiced as an attorney with a prominent Los Angeles law firm. Michael graduated with a Bachelor of Arts in Political Science with honors from University of California, Berkley, and holds a law degree from University of Southern California.
Since 2003, George M. Graffy has served as the President of Smart Circle. George holds a Bachelor of Science in Economics from the Wharton School of the University of Pennsylvania, where he graduated magna cum laude in 1986. He earned his MBA from the Kellogg School of Management at Northwestern University where he graduated with Highest Distinction in 1989 and was the recipient of the Dean’s Service Award. Prior to joining Smart Circle, George held executive marketing positions with Yum! Brands, PepsiCo, and The Clorox Company. He is also a Certified Public Accountant and enjoyed an early career at Deloitte.
George currently serves as a board member for several organizations including the University of Pennsylvania Board of Overseers for the Annenberg Performing Arts Center and the Penn Parent Council. In addition, George is the Board Treasurer and a member of the Executive Committee for US Lacrosse and is on the Board of Directors for the US Lacrosse Foundation. He is also a Class Officer and Reunion Co-Chair for both the Penn Class of 1986 and the Kellogg Class of 1989. Born and raised in Pennsylvania, George now resides in Dallas, Texas.
Chief Operating Officer / General Counsel
Jigna Patel serves as Chief Operating Officer and General Counsel, responsible for all company operational, legal, compliance and human resources matters. Prior to joining Smart Circle, Jigna served as Corporate Counsel for World Premier Investments, and as General Counsel for Ria Financial Services. Jigna earned her Bachelor of Arts at the University of California in Irvine, and is a graduate of Loyola Law School, where Jigna was a Dean’s Scholar and Editor-in-Chief of the International & Comparative Law Review.
Chief Financial Officer
Paul Sunny serves as Chief Financial officer, responsible for managing the financial strategy and overseeing all accounting functions. Paul brings over 16 years of experience in wholesale consumer product distribution and manufacturing. Paul holds an MBA with a concentration in Finance from Wichita State University and a Bachelor of Technology from Kumaraguru College of Technology in Tamil Nadu, India.
Chief Information Officer
As Vice President of IT and Chief Information Officer, Tony is responsible for developing and leading our technology services in US and Canada. Prior to joining Smart Circle, his 30-year career included experience in industries such as Marketing, Consumer-Packaged Goods, and Life Sciences.