How Engaging Through Product Demo Impact Sales
The sales impact of sensory marketing discussed in the article, An Introduction To Sensory Marketing from ThoughtCo. “Traditional marketing assumes that consumers will systematically consider concrete product factors like price, features, and utility. Sensory marketing, by contrast, seeks to utilize the consumer’s life experiences and feelings. These life experiences have identifiable sensory, emotional, cognitive, and behavioral aspects. Sensory marketing assumes that people, as consumers, will act according to their emotional impulses more than their objective reasoning.”
Sensory Marketing And It’s Sales Impact
When you engage people through their senses, touch, taste, smell, sight, and sound, they become physically and emotionally involved with whatever is under discussion. Teachers understand this, and so do product demonstrators. Becoming involved with a product is a reliable indicator of a forthcoming choice to purchase the product.
Rather than waiting for someone to pick a product off the shelf, a demonstrator can engage customers. Demonstrating puts the salesperson in control. They can control how many people will come into contact with the product and how many more opportunities there are for sales.
Actively demonstrating a product has been shown to increase sales impact. A product sitting on a shelf can’t explain its benefits to passersby. A product alone cannot help potential customers imagine how their life could be improved or made more accessible or more fun with that product in their lives. A sign can indicate price, but it certainly cannot convey why something is such a great deal.
Smart Circle and the Impact on Sales We can Provide
Smart Circle has the first-hand experience with live product demonstrations, and the sales impact demos can have. According to George Graffy, President of Smart Circle, “a product demonstrated as part of our roadshows program through wholesale clubs tends to sell at ten times the rate of un-demonstrated products”. For more information about Smart Circle roadshows, click here.
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